Use LinkedIn To Help Your Business

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Photo courtesy of filmmaker @Tijjani_ Shehu_ Instagram.

A lot of people think LinkedIn is just for traditional job seekers, but LinkedIn does wonders for freelancers and entrepreneurs as well. If you’ve found this article and you’re a writer, photographer, videographer, camera person, gaffer or other crew member, here are 5 ways LinkedIn helps you attract more customers. 

  1. Post an update to your news stream showing your work. This could be a link to an article, a photo that you’ve taken, or a short clip of a video that you’ve shot. Each time you post, it’s a reminder of the kind of work you’re doing. Think of it as your personal commercial. 
  2.  Send “Can I help you?” messages. Most people are unfamiliar with a “Can I help you” message, but allow me to break it down. Those kind of messages go something like this, “Hi Bill Jones. We’ve been connected for a while. I recently did a photoshoot with zebras in the safari. I don’t know if you’re interested in that kind of thing. But let me know if I can help you in any way with your photography needs.”
  3. Join groups in your interest area. If you are a videographer, join videographer groups. People post gigs in those groups. When you see the gigs posted, respond.
  4. Join your alumni networks. Many college graduates want to support their fellow alums. So, join your alumni network and share a post of what you’re doing. You’d be surprised, but someone will reach out and say, “Hey, I need someone doing exactly what you do.”
  5. Network with people who hire people doing what you do. Say for example you’re a writer and you see a person who you’re connected with who works at a publishing company. When you first met them, they may not have worked at that publishing company. Reach out to them with an email and let them know that you’re a writer and you’re taking on new clients and new projects.

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These tips are super easy and don’t take a lot of time. Social media can be overwhelming. But, we must use social media to our benefit. LinkedIn provides an excellent on-ramp to get more customers.