Use LinkedIn To Help Your Business
A lot of people think LinkedIn is just for traditional job seekers, but LinkedIn does wonders for freelancers and entrepreneurs as well. If you’ve found this article and you’re a writer, photographer, videographer, camera person, gaffer or other crew member, here are 5 ways LinkedIn helps you attract more customers.
- Post an update to your news stream showing your work. This could be a link to an article, a photo that you’ve taken, or a short clip of a video that you’ve shot. Each time you post, it’s a reminder of the kind of work you’re doing. Think of it as your personal commercial.
- Send “Can I help you?” messages. Most people are unfamiliar with a “Can I help you” message, but allow me to break it down. Those kind of messages go something like this, “Hi Bill Jones. We’ve been connected for a while. I recently did a photoshoot with zebras in the safari. I don’t know if you’re interested in that kind of thing. But let me know if I can help you in any way with your photography needs.”
- Join groups in your interest area. If you are a videographer, join videographer groups. People post gigs in those groups. When you see the gigs posted, respond.
- Join your alumni networks. Many college graduates want to support their fellow alums. So, join your alumni network and share a post of what you’re doing. You’d be surprised, but someone will reach out and say, “Hey, I need someone doing exactly what you do.”
- Network with people who hire people doing what you do. Say for example you’re a writer and you see a person who you’re connected with who works at a publishing company. When you first met them, they may not have worked at that publishing company. Reach out to them with an email and let them know that you’re a writer and you’re taking on new clients and new projects.
These tips are super easy and don’t take a lot of time. Social media can be overwhelming. But, we must use social media to our benefit. LinkedIn provides an excellent on-ramp to get more customers.