Squeaky Moore is a writer, director and producer and founder of Moore Squeaky Productions. She recently wrote and published #100Pitches: Mistakes I’ve Made So You Don’t Have To. We interviewed Squeaky after seeing her presentation of #100Pitches at General Assembly in Santa Monica.
What is your goal for your book?
My goal was to educate content creators, specifically women and minorities on how to pitch. I felt like when I was in pitching, there was so much that I didn’t know. When I reached out to my peers, many of them didn’t have the answers either. This book came from a place of frustration and on the heels of Oscars So White. We’re not showing up because we don’t know what to do.
Only the strong will survive this game period.
How persistent do you have to be to succeed in this business?
You have to be a stalker. Start engaging. Because I am research focused, I find out where they are and who I’m trying to get in front of. If someone I want to engage is at an award ceremony, I try to be there. One thing I learned from my experiences is to reach out. If a person who I want to connect with is going to be at an event, I’ll say, “Hey, I’ll be there and would love to meet you.” I do this after I’ve been engaging already. And, I have my 10 – 15 second pitch ready to go.
Content Creators Can’t Be Afraid to Reach Out
What’s the secret to getting people familiar with your content?
Stay engaged. Reach out to production company owners… Stay out there. When you have something going on, let them know. Include them on a newsletter. Send them an email and say, “I love to send you a copy.” If you keep the conversation going, over time people will begin to check you out.
What is the best social media platform for content creators?
LinkedIn is one of my top social media platforms. I get the most responses from LinkedIn. If you make the information pertinent, it can really work for you. You have to use your instincts. Remember: If you constantly position yourself as an authority, then that’s what will help you.
Stay out there. Stay engaged.
How do you get over rejection?
Perspective is everything. Where your head game is. I don’t look at any situation as I failed. I touched base. I didn’t get the outcome that I wanted, but I made an acquaintance. I have an open door. So, when I have the next idea, it’s gonna work. Once I get in the door, once I connect, whatever it is, I know I’m building a relationship and the door will open. You have to change your perspective.
Squeaky works with content creators on their pitches as well as reviewing pitch packages for investors, networks, etc. If you’d like to reach out to Squeaky, please visit her website and let her know Black TV Film Crew sent you!